Q. Is Bob Juniper a real person or an advertising gimmick?
A. Yes, Bob is a real person and the owner of Three-C Body Shops. He comes in to work every day and does a few hours' work in the shop. Then by noon or so, he switches over to running the company. And it is very true that he does not like insurance companies.
Q. Is Jade Juniper really Bob's daughter or is it a voice talent playing that role?
A. Jade is the daughter of Bob and Mary Juniper. As of 2012 she is in the seventh grade and is twelve years old. She did her first radio commercial when she was two years old; her part was four words in that spot. Many times, Bob picks her up after school and the go together to voice and produce the radio commercials. Bob generally writes the radio spots and Jade frequently adds ideas or changes her parts to reflect her own way of thinking.
Q. Do I really need to go to a body shop on the insurance company's "preferred list"?
A. Are you kidding? No! No way! It's the biggest con in the business. Have you been listening to our radio spots? Wow, that question got me fired up!